PALAZZO served as exclusive financial adviser to Upshot, an industry-leading, consumer marketing agency based in Chicago, in its sale to Advantage Solutions. The addition of Upshot to Advantage Solutions will create a comprehensive end-to-end brand marketing capability that enables clients to optimize brand activation and the journey to purchase. Founded in 1994, Upshot has grown to 170 employees and partners with world-class brands like Starbucks, Google, Corona, New Balance, Proctor & Gamble and Scotts Miracle-Gro. Upshot will continue operating under its current name as a business unit within Advantage’s marketing division, Advantage Marketing Partners.
150+ M&A transactions in our sectorsManaging Directors have decades worth of experience in investment banking and operations in the industries we serve