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PALAZZO Advises Soulsight in its Sale to Bruin Sports Capital

PALAZZO served as exclusive financial adviser to Soulsight, an award-winning strategic branding, design and creative agency, in its sale to Bruin Sports Capital. Headquartered in Chicago, Soulsight specializes in holistic brand strategy, including strategic concept-to-commercialization development using a set of proprietary systems and tools proven to inspire innovation and drive business growth. Their approach is rooted in brand-centric, design-inspired thinking - from helping brands understand and shape their ethos, to creating ideas for new products, extensions, and experiences that foster lasting relationships with consumers.

"We are pleased to announce the acquisition of Soulsight. The agency offers a unique proposition of difference-making capabilities that manufactures genuine growth and value creation," said George Pyne, CEO, Bruin Sports Capital. "It is exactly the type of company the sports and entertainment industries will be excited about: original, creative and results-driven. We will work closely with Soulsight's leadership team and bring the full capacity of our resources to propel their business plan and build on their momentum."

The company has partnered with leading multinationals and premium brands including Campbell's, Hershey's, KraftHeinz, MillerCoors, Pepsico, Tyson, and Walgreens to manage, build, create and introduce an array of outstanding products and services worldwide. The acquisition adds another dimension to Bruin's portfolio of high-growth, next-generation enterprises which represent the vanguard of the new consumer-driven global sports economy.

"This is an exciting and profound chapter for Soulsight. Our aim has always been to create breakthrough work that becomes a platform for business growth. Given Bruin's deep resources and peerless reputation as a catalyst of business transformation, this partnership will supercharge our goals," said Soulsight's partners George Argyros (Chief Executive Officer), Adam Ferguson (Chief Creative Officer), and Jim Pietruszynski (Chief Strategy Officer).

Soulsight will operate as an independent entity within the Bruin Sports Capital group.

PALAZZO was the perfect choice to lead us through the M&A process and identify the best partner for Soulsight. Their experience, expertise, negotiation skills, and passion for our business were evident throughout - often going above and beyond to ensure we were confidently informed and prepared. The entire Palazzo team made us feel genuinely cared for the entire way and we could not have been happier with the outcome they delivered."

George Argyros, Partner & CEO, Soulsight

Additional Resources:
Soulsight Bruin Sports Capital Bruin Sports Capital Acquires Soulsight

PALAZZO Advises Republica in its Transaction with Havas

PALAZZO served as exclusive financial adviser to Republica, a leading independent multicultural agency, in its transaction with Havas. Based in Miami, Republica's team of 120 experts specializes in creating relevant, enduring connections across culture, language, and technology, providing strategy, creative, research, media planning and buying, analytics, consumer science, digital, public relations, social, and experiential for brands in the U.S. and around the globe.

The agency will be renamed Republica Havas and will continue offering expert multicultural marketing intelligence, combined with the ability to leverage Havas' global integrated communications network as well as tap into parent company Vivendi's media and entertainment properties. Republica Havas will continue to be led by Plasencia, Casamayor and their executive team, and sit under the direction of Paul Marobella, Chairman and CEO, Havas Creative, North America.

Republica was recently ranked seventh on Ad Age's 2018 annual list of the top 50 U.S. Hispanic agencies, making the firm the No. 1 independent shop on the list. The agency has also recently garnered 56 top industry awards and accolades, including a Cannes Lions Shortlist, Clio, Spain's Festival El Sol, New York Festivals, Imagen Award and PRSA Bronze Anvil, among others.

Jorge A. Plasencia, Co-founder, Chairman & CEO of Republica, said: "Many suitors have approached us over the years, and although we always listened, it never felt right. That changed with Havas. The fact that Republica Havas now becomes the Group's leading multicultural offering in the U.S., coupled with the endless opportunities we will be able to offer both our clients and the members of the Republica family, joining forces now made perfect sense. This is the right partnership because it allows us to continue to do what we love, staying true to our culture and our people, while being able to offer our deep multicultural expertise to Havas' many agency partners. Luis and I are thrilled to join the Havas and greater Vivendi family on this new chapter of our journey; and we extend our gratitude to both our extraordinary team and our incredible client partners for believing in us."

We couldn’t have had a better partner in this process than PALAZZO. Every facet of our transaction was executed flawlessly. They’re simply the best!"

JORGE PLASENCIA, CO-FOUNDER, CHAIRMAN & CEO, REPUBLICA

Additional Resources:
Republica Havas Havas Acquires Stake in Republica

PALAZZO Advises Click3X in its Sale to Industrial Color Studios, a Portfolio Company of Frontenac

PALAZZO served as exclusive financial adviser to Click3X, a video production company, in its sale to leading content company, Industrial Color Studios, a Frontenac portfolio company. Click3X is a pioneering video and post production studio with over 25 years of award-winning industry expertise in film, video and new media formats such as VR, AR and CGI.

Positioned at the intersection of creative motion production and digital technology, Click3X creates engaging film, TV, web and branded content using various disciplines across multiple platforms. Click3X complements Industrial Color Studios' plans for continued growth by adding creative strategy, video and branded content specialists, thereby positioning Industrial Color Studios as one of the industry's most integrated content solutions platform.

"We've seen a growing need for video production capabilities and have been in the market for a partner that would not only enhance our video offering, but one that provided a truly integrated and complementary suite of services. Click3X was the ideal fit," said Steve Kalalian, CEO of Industrial Color Studios. "While the industry continues to evolve at lightning speed, I've long admired Click3X as a company that's consistently been on the cutting edge of technology as it pertains to creative film, digital video and new media solutions. Our respective companies' share a passion for creativity and innovation, and I'm incredibly excited to share this unique new offering with our clients."

"When Steve and I first entered into talks and align on the state of our clients' future, we were immediately on the same page," said Peter Corbett, President of Click3X. "We share a vision for creating compelling content in all formats. As complementary production providers, we will now have the exciting opportunity to collaborate on a robust and highly regarded client roster, but also expand the company's creative and the new media capabilities utilizing over 200,000 sq. ft of state-of-the-art facilities throughout New York, LA and Philadelphia."

Additional Resources:
Click3X Industrial Color Brands Frontenac Industrial Color Acquires Click3X

PALAZZO Advises PIA in its Sale to CreativeDrive, a Portfolio Company of Bertram Capital

PALAZZO served as exclusive financial adviser to PIA, a motion content agency, in its sale to global content provider, CreativeDrive, a Bertram Capital portfolio company. PIA specializes in powerful storytelling through live action video, animation and original music that shapes experiences for global brands, including HP, SAP, Hewlett Packard Enterprise, PepsiCo and PetCo.

Headquartered in Carlsbad, Ca., with additional offices in San Francisco and Portland, OR., PIA's top-tier video content solution will be offered to CreativeDrive's clients to enhance their own stories and video needs. PIA will bring this cinematic style of storytelling to CreativeDrive's crowdsourced freelance management system (FMS), which includes a network of more than 20,000 content specialists in 180 countries.

PIA's award-winning staff of creatives and producers has been recognized with multiple Cannes Lions, EMMYs, ADDYs, Moxies, TELLYs, Vimeo Staff Pick Awards, CLIOs, and an Academy Award nomination among other industry awards. PIA also was named this year as one of the 50 Fastest-Growing Women-Owned/Women-Led Companies in the United States by the Women Presidents' Organization as published in Forbes and sponsored by American Express.

"Both Cliff and I look forward to being a part of CreativeDrive and supporting the growth of a creative and technology platform that is well positioned to meet the growing demand for global content," said Cheryl Pia. "We are delighted to join this world-class creative community that shares our people-first values because we all recognize we do not just make content, we believe in crafting the human stories that connect people and ideas and in the process, making the voice of our clients, their customers, and our talented team all heard."

CreativeDrive CEO Myles Peacock said, "PIA's premier, award-winning storytelling combined with their creative and strategic oversight of our designated video freelancers will provide clients with all manner of video content needs - from short-form and real time, to long-form and culturally relevant- all with cinematic quality and leading finishing."

Additional Resources:
PIA Creative Drive Bertram Capital Creative Drive Acquires Pia

PALAZZO Advises Schireson in its Transaction with KeyBank

PALAZZO served as exclusive financial adviser to Schireson Associates, a strategic data science consulting firm, in securing capital from KeyBank. Headquartered in New York, Schireson Associates helps global companies decode rapidly shifting marketing forces and market dynamics. The Company's world class data scientists and industry leading strategists transform businesses and optimize for better outcomes and efficiencies.
Additional Resources:
Schireson KeyBank

PALAZZO Advises TandemSeven in its Sale to Genpact

PALAZZO Investment Bankers has served as exclusive financial adviser to TandemSeven, a digital customer experience consulting firm, in its sale to Genpact, a global professional services firm focused on delivering digital transformation for clients.

Headquartered in Boston, MA, TandemSeven’s team of consultants, technologists, and designers, as well as its UX360 customer analytics technology, delivers customer and digital experience innovation consulting using design thinking at its core. TandemSeven’s ability to design better customer experiences complements Genpact’s digital capability aimed at transforming business processes end-to-end.

"TandemSeven has been a leader in customer experience innovation by bringing together the disciplines of research, design thinking, journey mapping, and user experience engineering for both B2B and B2C clients," said Frank Torbey, CEO, TandemSeven. "We are really excited to integrate these world-class capabilities with Genpact's industry domain, process expertise, and digital solutions."

"This strategic move further places human-centered design at the core of the reimagination of customer and employee experiences. This is a crucial development, at a time when AI and other digital technologies are increasingly being leveraged in large enterprise processes," said Gianni Giacomelli, senior vice president and business leader, Digital Solutions, Genpact. "Combined with our existing capabilities and those recently added through our digital acquisitions, TandemSeven's team will help digital transformation truly happen for our clients."

Having a strong investment banking team in your corner is crucial when selling a company. Phil Palazzo and his team delivered enormous value throughout the process. Their experience with complex deal terms gave the TandemSeven partners confidence at the most critical points in the process."

Frank Torbey, CEO, TandemSeven

Additional Resources:
TandemSeven Genpact Genpact Acquires TandemSeven

Philip Palazzo to Present at SoDA – The Digital Society’s Global Member Meeting in Miami

PALAZZO Investment Bankers has announced that its Founder and President Philip Palazzo, will be one of the Keynote speakers at SoDA - The Digital Society’s Global Member Meeting held July 25, 2017 – July 38, 2017 in Miami, Florida.

Phil Palazzo will provide insight into today’s M&A markets, spotlight a few of the industry’s most active acquirers and an outlook for the rest of 2017 and beyond.

Phil Palazzo will also lead several breakout sessions covering the topics of preparing for and living through an acquisition.

SoDA serves as a network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing and digital experiences. The groups’ members include top

digital agencies and elite production companies, both public and private, that hail from 20+ countries across 5 continents.

PALAZZO Advises Clearhead in its Sale to Accenture

PALAZZO Investment Bankers has served as exclusive financial adviser to Clearhead, the digital optimization company, in its sale to Accenture. Clearhead, based in Austin, Texas, helps brands continuously test, redesign and personalize digital customer experiences and digital products to optimize business outcomes.

The acquisition bolsters Accenture Interactive's full suite of personalization and digital customer transformation practices spanning experience design, marketing, content and commerce.

Clearhead's skills in user experience solutions include Adobe Target, Oracle Maxymiser and Monetate. The company is also the reigning Solution Partner of the Year of Optimizely.

"Clearhead and Accenture Interactive share the belief that continuous experimentation is key to providing the best digital customer experiences and digital products," said Matty Wishnow, founder and CEO of Clearhead. "We're excited about how Accenture Interactive works with clients, using agile tools in a collaborative environment to give them the ability to become more user-focused and nimble. Together, we will scale our optimization capabilities and add more value for brands."

"Experience is the new battleground in the digital world and brands need to continuously optimize it across the entire customer journey," said Glen Hartman, head of Accenture Interactive North America. "At Accenture Interactive, we're laser focused on creating the best customer experiences for our clients and we're excited about Clearhead boosting our personalization business with their experimentation and personalization capabilities."

When we were looking for advisors for Clearhead, we were looking for trust and alignment in a partner. More than the network or the size of the last deal they did, we wanted an advisor that would be in the trenches with us every step of the way and put the needs of the client and the founders first. The PALAZZO team made the most convincing case to us that they operated around those same principles and they were true to their word every day and night. Along the way, they also helped us achieve a better than market outcome with the most strategic acquirer we had been targeting. Phil, Eric and the whole team were extraordinary, allowing us to focus on our business while they managed the most critical aspects of the M&A process ensuring that the details were attended to and obstacles were cleared."

Matty Wishnow, Founder and CEO, Clearhead

Additional Resources:
Clearhead Accenture Interactive Accenture Accenture Acquires Clearhead

PALAZZO Advises Scout in its Sale to Stagwell Media

PALAZZO Investment Bankers has served as exclusive financial adviser to SCOUT, a leading healthcare and consumer marketing agency, in its sale to The Stagwell Group via its fund Stagwell Media LLC, a holding company started by former WPP and Microsoft executive Mark Penn.

SCOUT is an expert in the specialty pharmaceutical and rare disease space with a strong presence in the neurology and immunology categories.

SCOUT has offices in Atlanta, Chicago, and San Diego and more than 140 employees.

"It's our combination of deep expertise in scientific marketing combined with a robust practice of insight-driven consumer marketing that makes SCOUT standout," said Jennifer Brekke, CEO and Principal of SCOUT. "We embrace the opportunity to join a company like Stagwell who, in our view, is reinventing the agency holding company model. We were resolute in avoiding the typical holding company model with bureaucracy and overlapping agencies. We were drawn to Stagwell's platform, which we see as nimble, progressive and focused on digital innovation."

"Adding SCOUT to our growing portfolio gives Stagwell a core platform in the competitive healthcare sector around which we can add even more capabilities," said Mark Penn, Managing Partner and President of The Stagwell Group. "In addition, SCOUT's consumer group has a unique process for humanizing brands, and is strongly focused on the 'mom' consumer who I believe are key to marketing success."

Additional Resources:
SCOUT StagwellGroup Stagwell acquires Scout
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