PALAZZO served as exclusive financial advisor to 89 Degrees, a strategic consulting firm that leverages expertise in advanced marketing analytics, marketing technology enablement, customer journey management and loyalty programs to drive more profitable customer relationships. As part of the transaction 89 Degrees will rebrand to Iris Concise.
89 Degrees has a rich history of putting data to use for leading brands such as Ikea, Ace Hardware, Jeep and Sanofi, helping them solve a range of problems for higher marketing ROI, including unlocking actionable customer insights, improving marketing automation performance and driving the right customer behavior at scale.
In today’s digital marketing arena with sophisticated consumers completing multichannel customer journeys, every marketer can benefit from a little more strategic guidance to better direct their marketing efforts. Iris Concise’s team of data scientists are proficient at uncovering the customer insights that fill this need and lead to competitive advantage. Outfitted with industry leading SAS tools and a cache of algorithms, they are able to elevate any customer engagement strategy.
Today, Iris is a thriving micro network of over 1,000 people in 14 locations across the globe that delivers a multitude of fully integrated services within creative, consulting and mar-tech to some of the most progressive companies around the world.