PALAZZO served as exclusive financial adviser to Soulsight, an award-winning strategic branding, design and creative agency, in its sale to Bruin Sports Capital. Headquartered in Chicago, Soulsight specializes in holistic brand strategy, including strategic concept-to-commercialization development using a set of proprietary systems and tools proven to inspire innovation and drive business growth. The company has partnered with leading multinationals and premium brands including Campbell’s, Hershey’s, KraftHeinz, MillerCoors, Pepsico, Tyson, and Walgreens to manage, build, create and introduce an array of outstanding products and services worldwide. The acquisition adds another dimension to Bruin’s portfolio of high-growth, next-generation enterprises which represent the vanguard of the new consumer-driven global sports economy.
150+ M&A transactions in our sectorsManaging Directors have decades worth of experience in investment banking and operations in the industries we serve