PALAZZO served as the exclusive financial advisor to GrapevineAI, a creator-powered performance content network that helps brands produce authentic creator content and activate it at scale through whitelisted paid social campaigns. The acquisition reflects a broader shift in paid social, as brands increasingly move budgets toward creator-produced content and whitelisted distribution, blurring the lines between creative, influencer, and media execution. With GrapevineAI, New Engen expands its creator-focused offering and addresses a key constraint in paid social: scalable, authentic creator content at volume.
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