PALAZZO served as exclusive financial advisor to Ampush, a leading growth marketing agency with a core focus across social platforms that provides end-to-end performance creative and customer acquisition capabilities, on its sale to Tinuiti, a portfolio company of New Mountain Capital. Ampush partners with fast-growing e-commerce and subscription commerce brands including Instacart, Blenders Eyewear, and STARZ. The acquisition of Ampush expands and complements Tinuiti’s already industry award-winning paid social capabilities, in addition to now providing clients access to distinctive end-to-end social, creative, and measurement capabilities that leverage data through industry-differentiated technology.
Capital Raising & Private Placements
Evolution Road Acquired by Inizio
PALAZZO served as exclusive financial advisor to Evolution Road, a digital innovation company in life science omnichannel, digital marketing and digital health strategy, on its sale to Inizio. Evolution Road offers a range of strategic marketing services which help clients make data-driven strategic decisions to plan, execute and measure highly effective digital and omnichannel marketing programs, meet their brand objectives and improve real-world outcomes. As a result of the transaction, Evolution Road will become part of Inizio’s MarComms business unit, Evoke. Evolution Road will enhance Evoke’s commercial innovation offering, digital health solutions, and end-to-end omnichannel suite of services.
Outloud Media Acquired by BBTV
PALAZZO served as exclusive financial advisor to Outloud Media, a Detroit-based creator economy business with expertise distributing and monetizing creator content across multiple social media platforms like Facebook, on its sale to BBTV. The acquisition bolsters BBTV’s Multi-Platform Partnership solution, which provides content creators additional revenue across multiple social platforms. With a substantial and growing roster of prominent creators, Outloud Media has a strong reputation for proven distribution and revenue generation. Outloud Media’s existing operations and expertise will help drive incremental higher margin Base Solutions revenue for BBTV and its content creators.
ERGO Acquired by Shift Paradigm, a Portfolio Company of Growth Catalyst Partners
PALAZZO served as exclusive financial advisor to ERGO, a world-class email marketing company, on its sale to Shift Paradigm, a portfolio company of Growth Catalyst Partners. ERGO enhances advanced digital marketing personalization at scale, helping marketers leverage data and insights to auto-generate dynamic content email modules for a truly individualized one-to-one customer experience. By deepening its expertise in the areas of channel, campaign, and customer engagement, Shift Paradigm continues to pursue its vision of accelerating value creation through digital transformations that change how companies grow and engage with customers.
OeP Acquired by Acosta
PALAZZO served as exclusive financial advisor to OeP, a best-in-class eCommerce agency providing a 360-degree solution to help brands and manufacturers maximize their sales on Amazon, on its sale to Acosta. OeP helps their customers grow by optimizing content, conducting comprehensive SEO/SEM campaigns, and building powerful brand presences for eCommerce companies. The combination of Acosta and OeP provides clients with an end-to-end suite of digital commerce services that enable them to maximize business on Amazon and key retailer.com platforms.
Raybeam Acquired by Dept, a Portfolio Company of The Carlyle Group
PALAZZO served as exclusive financial advisor to Raybeam, a software engineering and analytics consulting firm, on its sale to Dept, a global digital agency and a portfolio company of The Carlyle Group. Raybeam develops custom data-centric applications and software to help brands like Google, eBay, SPARC, Herman Miller, Videoamp, and Meta navigate their big data challenges, increase revenue, and optimize costs. With 100+ engineers and consultants across offices in Newburyport, MA, Mountain View, CA and Austin, TX, Raybeam will accelerate its global growth by joining Dept.
RECEIVES INVESTMENT FROM
Lamark Media Receives Investment from TruArc Partners
PALAZZO served as co-financial advisor to Lamark Media, an integrated digital marketing company, in securing an investment from TruArc Partners. Lamark Media offers digital marketing solutions, with specialization in e-commerce, lead generation, and digital customer acquisition strategy, and has clients ranging from emerging brands to Fortune 500 companies for both consumer and business-to-business initiatives. The newly formed partnership will provide Lamark Media with strategic support and significant capital resources to advance the Company’s growth strategy. This includes increased investment in people, capabilities, and technology, as well as the continued strategic acquisition of complementary businesses that augment and expand Lamark Media’s existing skill sets.
Leading E-Commerce Sporting Goods Training Aid Brand Acquired by Thrasio
PALAZZO served as exclusive financial advisor to a leading e-commerce sporting goods training aid brand on its sale to Thrasio. Thrasio is the consumer goods company reimagining omnichannel commerce and consumer products. With the experience of evaluating 6,000 Amazon companies, data on consumer preferences from more than 125 brands, and the operational scale of more than 22,000 products, Thrasio is the largest acquirer of Amazon FBA brands.
Zemoga Acquired by S4 Capital
PALAZZO served as exclusive financial advisor to Zemoga, a leading Colombia-based digital transformation services firm specializing in nearshore delivery of advanced digital product design and engineering services, on its sale to S4 Capital plc (SFOR.L), the new age/new era digital advertising and marketing services company founded by Sir Martin Sorrell. Founded in 2002, Zemoga has a talented team of nearly 400 technology specialists across delivery centers in the Colombian cities of Bogotá, Cali, Medellín, and Barranquilla whose mission is to help U.S.-based enterprise clients like Bridgestone, Morningstar, Sony, Roku, and others “Build Better” digital products and experiences. As a result of the transaction, Zemoga will merge and join forces with S4 Capital’s digital-first marketing and media network, Media.Monks, marking a significant first step towards building a third practice area around Technology Services.
MedEvoke Acquired by MEDiSTRAVA, a Division of Huntsworth
PALAZZO served as exclusive financial advisor to MedEvoke, a medical analytics consultancy, on its sale to MEDiSTRAVA, a fully integrated, cross-functional strategic communications and healthcare advisory group and a division of Huntsworth. Founded in 1999, MedEvoke specializes in data analysis, cross-functional engagement, and seamless evolution of narrative. The acquisition broadens and deepens MEDiSTRAVA’s medical analytics capabilities and application of artificial intelligence (AI) for pharma and biotech clients.
Five Mill Acquired by Barrington Media Group, a Portfolio Company of Fort Point Capital
PALAZZO served as exclusive financial advisor to Five Mill, a digital marketing agency and industry leader in enterprise-level search engine marketing and social media marketing solutions, on its sale to Barrington Media Group (BMG), a technology-enabled marketing services business that focuses on direct response advertisements across media channels and a portfolio company of Fort Point Capital. Founded in 2008 by Dan Soha, Five Mill utilizes extensive digital expertise as well as best-in-class proprietary, AI-driven bidding technology to optimize each client’s SEM goals.
Outform Acquired by Rapid Displays, a Portfolio Company of Gemspring Capital
PALAZZO served as exclusive financial advisor to Outform, an international retail innovation agency serving world-class brands and retailers, on its sale to Rapid Displays, a provider of custom merchandising display solutions and a portfolio company of Gemspring Capital. Headquartered in Miami with offices in the US, Europe, Israel, and China, Outform’s best-in-class creative and technology delivery capabilities and unique, data-driven shopper insights enable a suite of services that span the full merchandising execution lifecycle. The merger of Rapid Displays and Outform will create one of the world’s largest retail marketing companies and will better serve customers through enhanced product and service offerings and one-stop global execution.
Decoded Acquired by S4 Capital
PALAZZO served as exclusive financial advisor to Decoded, an integrated creative, technology, and media agency, on its sale to S4 Capital plc, the new age/new era digital advertising and marketing services company founded by Sir Martin Sorrell. Founded in 2014, Decoded has quickly grown the business (one of Adweek’s 2019 fastest growing agencies) and employs almost 200 people in New York and Los Angeles. As a result of the transaction, Decoded will merge and join forces with MediaMonks, the digital content arm of the S4 Capital family, which will significantly expand S4 Capital’s creative digital content capabilities, focusing on the more growth-rich digital end of the business.
Arteric Acquired by Relevate Health Group, a Portfolio Company of Mountaingate Capital
PALAZZO served as exclusive financial advisor to Arteric, a digital healthcare marketing agency known for its proprietary machine learning-driven multichannel digital marketing, on its sale to Relevate Health Group, a data-driven marketing products and services communications firm and a portfolio company of Mountaingate Capital. Arteric is an MM&M top 100 Agency, with 41 design and UX awards, recognized by Gartner for machine learning, and named to MM&M’s list of Best Places to work. The Company specializes in digital brand strategy, software engineering, SEO, SEM, Veeva™, CRM, websites, and analytics. The acquisition of Arteric creates a next generation data and machine learning-driven agency serving the pharmaceutical, biotechnology, and healthcare markets.
Jarrard Phillips Cate & Hancock Acquired by The Chartis Group, a Portfolio Company of Audax Private Equity
PALAZZO served as exclusive financial advisor to Jarrard Phillips Cate & Hancock, a Nashville-based strategic communications and change management firm serving the healthcare industry, on its sale to The Chartis Group, a leading healthcare advisory and analytics firm and a portfolio company of Audax Private Equity. Award-winning Jarrard ranks among the top 10 healthcare communications firms in the nation. Specializing in areas such as issue navigation, transformation adoption, change management, strategic positioning, and M&A, Jarrard has served more than 500 healthcare provider clients. Jarrard brings great complementary strengths to Chartis by enhancing its expertise in communications and change management, furthering Chartis’ commitment to providing U.S. healthcare providers best-in-class advisory capabilities.
Camp + King Acquired by Havas Group
PALAZZO served as exclusive financial advisor to Camp + King, an award-winning creative agency, on its sale to Havas Group. Camp + King has offices in San Francisco and Chicago and specializes in brand storytelling to make brands Conversationworthy™. The agency also has an in-house content lab with capabilities in animation and digital design, as well as video production and editorial. The acquisition expands Havas’ North American network and adds digital, social, and content development capabilities.
Kameleon Partners Acquired by Precision Value & Health
PALAZZO served as exclusive financial advisor to Kameleon Partners, a leading provider of Electronic Health Records (EHR) and account management solutions to life sciences companies, on its sale to Precision Value & Health, a part of Precision Medicine Group. The acquisition enhances Precision’s EHR expertise and related training, strategy building, and resources implementation capabilities to help pharmaceutical clients drive brand value through EHR system optimization.
Spire Digital Acquired By Kin + Carta
PALAZZO served as exclusive financial advisor to Spire Digital, a digital transformation consulting and software development company, on its sale to Kin + Carta plc (KCT), an international digital transformation business. Based in Denver, Colorado Spire’s team is comprised of over 100 individuals with core expertise in technical design, development, software, engineering and product strategy. The acquisition supports Kin + Carta’s expansion in the western United States and supports the expansion of its Innovation pillar, the largest and fastest-growing part of the business.
Firewood Marketing Acquired by S4 Capital
PALAZZO served as exclusive financial advisor to Firewood Marketing an international digital marketing agency, on its sale to S4 Capital plc (SFOR.L), the new age/new era digital advertising and marketing services company founded by Sir Martin Sorrell, in a transaction valued at $150 million. As a result of the transaction, Firewood will merge and join forces with MediaMonks, the digital content arm of the S4 Capital family. This allows Firewood to enhance its capabilities, accelerate growth and bring its agile, efficient, and transparent way of working to new global clients.
Secures Equity Capital from
Walker Sands Secures Equity Capital from Stone-Goff Partners
PALAZZO served as exclusive financial advisor to Walker Sands, a marketing agency focused on accelerating the growth of B2B brands, in securing equity capital from Stone-Goff Partners. From strategy to execution, Walker Sands offers tailored solutions including public relations, demand generation, branding, creative, marketing strategy, and web to drive real business results for its B2B clients. The investment will fuel further growth for Walker Sands, including new service offerings, new offices and potential acquisitions.
Skookum Acquired By GlobalLogic
PALAZZO served as exclusive financial advisor to Skookum, an innovative digital strategy, design, and development firm, on its sale to GlobalLogic, a leading digital product engineering company. Skookum’s talented strategists, designers, and engineers are known to deploy intelligent design-led solutions that enable business growth – whether mapping out inclusive end-to-end customer journeys, developing custom software applications, or bringing to life engaging user experiences. Skookum’s core offerings directly complement GlobalLogic’s existing portfolio of services, composed of complex software engineering, and strategic design capabilities used to drive cross-industry digital transformation. Further, the acquisition strengthens GlobalLogic’s position in desirable technology hubs in the eastern and western U.S. geographies – improving proximity to clients and increasing access to local talent.
BEAM Acquired by MERGE, a Portfolio Company of Keystone Capital
PALAZZO served as exclusive financial advisor to BEAM, a premier experience design, digital marketing and technology consultancy on its sale to MERGE, a premium creative, marketing and technology company backed by Keystone Capital. The transaction dimensionalizes MERGE’s business across its U.S. markets and bolsters the company’s offerings in experience strategy and design, CRM and platform development. In turn, MERGE offers BEAM and its client partners increased creative and technology depth as well as robust media and contact planning capabilities.
89 Degrees Acquired by Iris Worldwide
PALAZZO served as exclusive financial advisor to 89 Degrees, a Boston-based strategic consulting firm that leverages its expertise in advanced marketing analytics, marketing technology enablement, customer journey management and loyalty programs to drive more profitable customer relationships. As part of the transaction 89 Degrees will rebrand to Iris Concise, part of the Iris Worldwide network. Iris Worldwide is a thriving micro network of over 1,000 people in 14 locations across the globe that delivers a multitude of fully integrated services within creative, consulting and mar-tech to some of the most progressive companies around the world.
Stern Investor Relations Acquired by Precision Medicine Group
PALAZZO served as exclusive financial advisor to Stern IR, a leading investor relations firm for entrepreneurial biotechnology and healthcare companies, on its sale to Precision Medicine Group. Stern IR supports more than 70 companies in the entrepreneurial biotechnology and healthcare sectors, and its core competencies include creation of investor relations strategy aimed at lowering the cost of capital, positioning and messaging development, relationship building with the financial community, and seamless tactical execution. With this acquisition, Precision significantly expands its capabilities to include a complete range of strategic communication services aimed at facilitating capital formation and enhancing client visibility and productive interactions with the financial community.
Sold an Equity Interest To
Heard City Sold an Equity Interest to a Private Investor Group
PALAZZO served as exclusive financial advisor to the majority owner of Heard City in the sale of its equity interest to a private investor group. Heard City is a premier audio post-production company servicing the advertising, motion picture and television industries. Founded in 2012 and headquartered in New York City, Heard City’s next generation studio has mixed dozens of spots, including six Superbowl commercials.
Soulsight Acquired by Bruin Sports Capital
PALAZZO served as exclusive financial advisor to Soulsight, an award-winning strategic branding, design and creative agency, on its sale to Bruin Sports Capital. Headquartered in Chicago, Soulsight specializes in holistic brand strategy, including strategic concept-to-commercialization development using a set of proprietary systems and tools proven to inspire innovation and drive business growth. The company has partnered with leading multinationals and premium brands including Campbell’s, Hershey’s, KraftHeinz, MillerCoors, Pepsico, Tyson, and Walgreens to manage, build, create and introduce an array of outstanding products and services worldwide. The acquisition adds another dimension to Bruin’s portfolio of high-growth, next-generation enterprises which represent the vanguard of the new consumer-driven global sports economy.
SOLD AN INTEREST TO
Havas Acquires Stake in Republica
PALAZZO served as exclusive financial advisor to Republica, a leading independent multicultural agency, on its transaction with Havas. Based in Miami, Republica’s team of 120 experts specializes in creating relevant, enduring connections across culture, language, and technology, providing strategy, creative, research, media planning and buying, analytics, consumer science, digital, public relations, social, and experiential for brands in the U.S. and around the globe. The agency will be renamed Republica Havas and will continue offering expert multicultural marketing intelligence, combined with the ability to leverage Havas’ global integrated communications network as well as tap into parent company Vivendi’s media and entertainment properties.
Click3X Acquired by Industrial Color Studios, a Portfolio Company of Frontenac
PALAZZO served as exclusive financial advisor to Click3X, a video production company, on its sale to leading content company, Industrial Color Studios, a Frontenac portfolio company. Click3X is a pioneering video and post production studio with over 25 years of award-winning industry expertise in film, video and new media formats such as VR, AR and CGI. Click3X complements Industrial Color Studios’ plans for continued growth by adding creative strategy, video and branded content specialists, thereby positioning Industrial Color Studios as one of the industry’s most integrated content solutions platform.
PIA Acquired by CreativeDrive, a Portfolio Company of Bertram Capital
PALAZZO served as exclusive financial advisor to PIA, a motion content agency, on its sale to global content provider, CreativeDrive, a Bertram Capital portfolio company. PIA specializes in powerful storytelling through live action video, animation and original music that shapes experiences for global brands, including HP, SAP, Hewlett Packard Enterprise, PepsiCo and PetCo. Headquartered in Carlsbad, Ca., with additional offices in San Francisco and Portland, OR., PIA’s top-tier video content solution will be offered to CreativeDrive’s clients to enhance their own stories and video needs.
SECURES CAPITAL FROM
Schireson Secures Capital From KeyBank
PALAZZO served as exclusive financial advisor to Schireson Associates, a strategic data science consulting firm, in securing capital from KeyBank. Headquartered in New York, Schireson Associates helps global companies decode rapidly shifting marketing forces and market dynamics. The Company’s world class data scientists and industry leading strategists transform businesses and optimize for better outcomes and efficiencies.
TandemSeven Acquired by Genpact
PALAZZO served as exclusive financial advisor to TandemSeven, a digital customer experience consulting firm, on its sale to Genpact, a global professional services firm focused on delivering digital transformation for clients. Headquartered in Boston, MA, TandemSeven’s team of consultants, technologists, and designers, as well as its UX360 customer analytics technology, delivers customer and digital experience innovation consulting using design thinking at its core. TandemSeven’s ability to design better customer experiences complements Genpact’s digital capability aimed at transforming business processes end-to-end.
Clearhead Acquired by Accenture
PALAZZO served as exclusive financial advisor to Clearhead, the digital optimization company, on its sale to Accenture. Clearhead, based in Austin, Texas, helps brands continuously test, redesign and personalize digital customer experiences and digital products to optimize business outcomes. The acquisition bolsters Accenture Interactive’s full suite of personalization and digital customer transformation practices spanning experience design, marketing, content and commerce.
Scout Acquired by Stagwell Media
PALAZZO served as exclusive financial advisor to Scout, a leading healthcare and consumer marketing agency, on its sale to The Stagwell Group via its fund Stagwell Media, a holding company started by former WPP and Microsoft executive Mark Penn. Scout is an expert in the specialty pharmaceutical and rare disease space with a strong presence in the neurology and immunology categories. Scout has offices in Atlanta, Chicago, and San Diego and more than 140 employees.
Grupo Gallegos Acquires Canvas and RL Public Relations, Restructures as Broader Group Called United Collective
PALAZZO served as exclusive financial advisor to Grupo Gallegos, an independent creative agency, on its acquisitions of digital agency Canvas and public relations firm RL Public Relations + Marketing (RLPR). Together with the acquisitions, Grupo Gallegos is launching a more integrated and broadly targeted communications group United Collective.
Trisect Acquired by Match Marketing Group, a Portfolio Company of Beringer Capital
PALAZZO served as exclusive financial advisor to Trisect, a creative agency located in Chicago, on its sale to Match Marketing Group, a leading activation and engagement marketing agency. Trisect has delivered best-in-class marketing campaigns for an impressive list of brands such as PepsiCo, Kawasaki, Chicago Bears, Slim Jim and Mike’s Hard Lemonade. The addition of Trisect further enhances Match’s broad portfolio of services, providing the most effective and comprehensive range of marketing solutions. This acquisition is part of Match’s ongoing focus of growing its business to include specialized agencies in North America that strengthen its national presence and enhances its suite of integrated marketing solutions.
Upshot Acquired by Advantage Solutions
PALAZZO served as exclusive financial advisor to Upshot, an industry-leading, consumer marketing agency based in Chicago, on its sale to Advantage Solutions. The addition of Upshot to Advantage Solutions will create a comprehensive end-to-end brand marketing capability that enables clients to optimize brand activation and the journey to purchase. Founded in 1994, Upshot has grown to 170 employees and partners with world-class brands like Starbucks, Google, Corona, New Balance, Proctor & Gamble and Scotts Miracle-Gro. Upshot will continue operating under its current name as a business unit within Advantage’s marketing division, Advantage Marketing Partners.
Praytell Acquired by Project:Worldwide
PALAZZO served as exclusive financial advisor to Praytell, an award-winning PR and creative communications agency, on its sale to Project:Worldwide, an independent agency network. Praytell is the first PR firm to join Project, which has made 13 acquisitions since it was founded in 2010. As one of the fastest growing agencies in the U.S. and one of PRWeek’s best places to work in 2015 and 2014, Praytell blends social and digital expertise into a nimble, holistic communications offering. The agency is headquartered in Brooklyn, NY with additional offices in San Francisco, Austin, and Los Angeles.
Standing Dog Acquired by Wpromote
PALAZZO served as exclusive financial advisor to Standing Dog, a Dallas-based digital marketing firm specializing in SEO/SEM and social media marketing, on its sale to Wpromote, a digital marketing agency headquartered in El Segundo, CA. Standing Dog will continue to serve longstanding hospitality and real estate clients such as Marriott International, Omni Hotels & Resorts
and Greystar Real Estate Partners. The acquisition combines both companies’ digital, technical and creative capabilities and expands WPromote’s offering regionally and in new sectors, including hospitality and real estate.
Muhtayzik Hoffer Acquired by VCCP, an Operating Group of Chime Communications
PALAZZO served as exclusive financial advisor to Muhtayzik Hoffer, a San Francisco-based creative agency, on its sale to VCCP, an operating group of Chime Communications. The nationally recognized agency, Muhtayzik Hoffer, was founded in 2010 and in the past year has nearly doubled in size and today serves a blue chip client roster including Audi, AAA, Netflix, and SoFi. VCCP opened in 2002 and is part of Chime Communications, which in 2015 was taken private by Providence Equity Partners, which owns around 80% of the group. WPP owns the other 20%. The transaction will create a new global challenger network.
NorthPoint Digital Acquired by Ernst & Young
PALAZZO served as exclusive financial advisor to NorthPoint Digital, a leading NY-based digital, technology and design solutions firm, on its sale to Ernst & Young (EY). NorthPoint Digital architects, builds and implements cohesive technology platforms that can power large scale websites, apps and portals across a variety of devices. The addition of NorthPoint Digital further enhances EY’s digital innovation and user experience services by adding a broad array of web technologies, content management systems (CMS), database technologies, search tools, back-end integration and front-end development tools.
Media Experts Acquired by Interpublic Group
PALAZZO served as exclusive financial advisor to Media Experts, a Canadian media planning and buying agency, on its sale to IPG Mediabrands, the media and communications arm of Interpublic Group (NYSE:IPG). Mark Sherman, the Founder, Owner and CEO of Media Experts will continue in his role leading the company with his executive team and its 150 employees. Media Experts will continue to service clients in the areas of media planning and buying, search engine optimization, search engine marketing and programmatic trading. The company’s roster of clients includes leading Canadian and global brands.
Ferrara & Company Acquired by PureRED, a Portfolio Company of RFE Investment Partners
PALAZZO served as exclusive financial advisor to Ferrara & Company, a full-service advertising and marketing agency, on its sale to PureRED Integrated Marketing. Ferrara & Company has a rich 30 year history of developing creative campaigns that include TV, Digital, Print, and Professional Marketing services for major blue chip clients. The union of these two premier agencies will deliver a highly differentiated set of capabilities and services creating a Channel Marketing Powerhouse in the Retail, CPG and Business to Business markets.
inVNT Acquired by Time Inc.
PALAZZO served as exclusive financial advisor to inVNT, a New York-based experiential marketing company that specializes in live media, digital and traditional media, brand environments and creative services on its sale to Time Inc. inVNT has created events that span 60 countries across six continents for Fortune 50 brands that include Intel, PepsiCo, Merck, General Motors, Subway, Juniper Networks and the Outdoor Advertising Association of America. The two companies together currently present more than 575 events a year – in the consumer and business-to-business space.
Digital Kitchen Acquired by kyu, a Strategic Operating Unit of Hakuhodo DY Holdings
PALAZZO served as exclusive financial advisor to Digital Kitchen, a digital content and design agency, on its sale to kyu, a strategic operating unit of Hakuhodo DY Holdings Inc. Digital Kitchen has offices in Chicago, Seattle and Los Angeles and takes a unique approach of blending strategic creative development, film, animation, digital, experiential design and rich brand storytelling to provide high-engagement brand solutions.
Flying Point Digital Acquired by Women’s Marketing, Inc, a Portfolio Company of PNC Riverarch Capital
PALAZZO served as exclusive financial advisor to Flying Point Digital, a performance-based digital marketing agency specializing in retail and e-commerce, on its sale to Women’s Marketing, a leading media strategy and buying firm based in Westport, CT, and a portfolio company of PNC Riverarch Capital. Flying Point Digital offers a full suite of consultative and interactive services in digital strategy consulting, SEO/SEM, content marketing, social media, and website optimization.
Pereira & O’Dell Acquires Majority Interest from Grupo ABC
PALAZZO served as exclusive financial advisor to Pereira & O’Dell, a leading international advertising agency, on its share repurchase from Grupo ABC. Pereira & O’Dell was most recently named as a “Standout Agency” in Advertising Age’s 2015 A-list and as one of the “Top 10 Most Innovative Companies in Advertising” by Fast Company in 2014. With four offices in the US and Brazil, Pereira & O’Dell is currently working with major leading international brands for Skype, Intel, Coca-Cola, Henkel, Fiat-Chrysler, Anheuser-Busch Inbev, Fox Sports 1 and Memorial Sloan Kettering.
Underline Communications acquired by Sandbox
PALAZZO advises Underline Communications, a New York City based CRM and digital solutions agency on its sale to sandbox, a full service advertising agency established through the acquisition of complementary entrepreneurial marketing services firms. Underline helps leading brands including American Express and Leading Hotels of the World build valuable customer relationships through personalized communications and engaging digital experiences. In connection with this transaction sandbox also announced the acquisition of McCormick Company and ONE Advertising.
Formula, a Leading PR Agency, Acquired by Havas
PALAZZO advises Formula, a national public relations agency, on its sale to Havas. The new entity, Havas Formula, will comprise of about 100+ staff across three offices in New York, Los Angeles and San Diego. As one of the nation’s top PR firms, Formula has established a name for itself as a progressive firm that serves challenger brands looking to disrupt the market. Formula has represented clients as Heineken, Nestlé, Wyndham Hotel Group, and Dunkin’ Donuts.
Swift Acquired by POSSIBLE, a WPP Company
PALAZZO advises Swift, a digital agency that specializes in creative and strategy, branded content creation and social media, on its sale to POSSIBLE, a wholly owned WPP company. Swift was recently recognized as “Small Agency of the Year, Northwest” by Advertising Age, which speaks to the Company’s creative excellence, innovation and ability to deliver excellent results for their clients. Portland, OR based Swift serves a client roster including major names such as Starbucks, HTC and Nestle.
merged with a wholly owned subsidiary of
MKTG INC Acquired by Dentsu Aegis Network
PALAZZO, in association with David C. Wiener, have advised MKTG INC, a full service marketing agency, on its sale to Aegis Lifestyle, Inc., a subsidiary of Dentsu Aegis Network. MKTG is headquartered in New York with full service offices in San Francisco, Los Angeles, Chicago, Cincinnati and London, England. MKTG provides experiential marketing, digital marketing, retail promotions and strategic research to a variety of the world’s most recognizable brands.
AMMIRATI, a Full-Service Creative Agency, Acquired by Resource
PALAZZO advises AMMIRATI, a New York-based full service creative shop on its sale to the Midwest digital agency Resource as part of a broader plan to revamp the agency’s brand. The acquisition gives Resource, a digital agency with over 300 staffers across San Francisco, Chicago, Columbus and Cincinnati, more creative clout and a New York presence.
GA Communication Group Acquired by Sandbox
PALAZZO advises GA Communication Group, a full-service healthcare marketing and communication agency, on its sale to sandbox. GA has become a founding member of sandbox, a global marketing and advertising agency network based in Chicago. Aiming to fill a void in an advertising industry dominated by large holding companies, sandbox will continue to build its network with mid-size marketing and advertising agencies worldwide.
La Comunidad, a Multicultural Creative Agency, Acquired by Sapient
PALAZZO advises La Comunidad, a leading creative agency renowned for award-winning, engaging campaigns that consistently break boundaries in cross-cultural marketing, on its sale to SapientNitro, part of Sapient. La Comunidad joins SapientNitro’s capabilities across brand, digital, commerce, and technology and will strengthen its storyscaping approach — which combines the power of storytelling with systems thinking to allow brands to create not just ads but worlds.
TargetCast tcm, a Full-Service Media Agency, Acquired by MDC Partners
PALAZZO Advises TargetCast tcm, a leading full-service media agency, on its sale of a majority partnership interest to MDC Partners. TargetCast co-founder Steve Farella to head New MDC Partners Media Group, Maxxcom Global Media.
Luckie & Company Acquires Integrative Logic Data, A Marketing Analytics Firm
PALAZZO advises Luckie & Company on acquisition of data analytics firm Integrative Logic. The combination of IL’s business intelligence expertise and Luckie’s brand-building practice will give consumer and B2B brands a true market differentiator and a stronger competitive advantage.
select assets acquired by
Cell Division selected assets acquired by Euro RSCG Life, a member of HAVAS Health
PALAZZO advises Cell Division, a digital life science agency (FKA CCG Metamedia and Quicksilver Science) on the sale of selected assets to Euro RSCG Life, a member of HAVAS Health.
select assets acquired by
Seidler Bernstein Healthcare Marketing Agency acquired by KHJ
PALAZZO advises healthcare marketing communications firm Seidler Bernstein on its sale to Kelley Habib John (KHJ). The move creates a healthcare brand powerhouse by joining extensive business and consumer marketing know-how in every segment of the new healthcare economy.
a portfolio company of
ENGINE Acquires Youth Marketing Agency Noise
PALAZZO acts as financial advisor to Engine USA, the newly formed communications and marketing services group, on its acquisition of young-adult marketing agency, Noise. The purchase of Noise represents Engine’s second transaction of 2010 and brings to Engine crucial expertise in the 18 to 34 year-old market.
Grupo Gallegos Acquires Promotional Marketing Agency Nine Two
PALAZZO represents Grupo Gallegos, an independent, creatively driven, marketing solutions company on its acquisition of Nine Two, a general market advertising and marketing agency with a specialty in promotions. This deal for Grupo Gallegos is part of the agency’s effort to respond to and anticipate its clients’ needs for integrated campaigns with targeted messages that play across many countries, cultures and subcultures. Nine Two will allow Grupo Gallegos to offer a broader spectrum of services to its growing client roster.
a portfolio company of
ENGINE Acquires Social Media & Digital Marketing Deep Focus
PALAZZO acts as exclusive financial advisor to Engine USA, the newly formed communications and marketing services group, on its acquisition of Deep Focus, the New York-based full-service interactive marketing agency. Deep Focus’ culture and reputation for break-through digital solutions make it a great fit for Engine USA. This deal reflects a determined effort by Engine USA, part of the Engine Group, London’s largest independent communications and marketing company, to transplant the same culture of innovation and collaborations been so remarkably successful in London.
has partnered with
TargetCast tcm Acquires Digital Marketing Agency Triumph 360
PALAZZO acts as exclusive financial advisor to TargetCast tcm on its acquisition of Triumph360, a full-service digital shop. The move marks TargetCast tcm’s first major acquisition since its inception in 2002 and comes as the agency seeks to broaden the breadth and scope of its services in anticipation of clients’ increasingly digital focus.
Middleberg Communications Acquires Public Relations Firm The Dowd Agency
PALAZZO advises Middleberg Communications in transaction with The Dowd Agency. Don Middleberg, a widely recognized leader in public relations and CEO of Middleberg Communications, and Jim Dowd, CEO of The Dowd Agency, today announced the combination of their two firms. The new, full-service agency will operate as Middleberg Communications, with The Dowd Agency as its consumer division.