PALAZZO is pleased to announce it has served as exclusive financial advisor to Outform, an international retail innovation agency serving world-class brands and retailers, on its sale to Rapid Displays, a provider of custom merchandising display solutions and a portfolio company of Gemspring Capital.
Headquartered in Miami with offices in the US, Europe, Israel, and China, Outform’s best-in-class creative and technology delivery capabilities and unique, data-driven shopper insights enable a suite of services that span the full merchandising execution lifecycle. From initial concept and creative design, engineering, and prototyping to global production and execution, Outform serves clients around the globe.
The merger of Rapid Displays and Outform will create one of the world's largest retail marketing companies and will better serve customers through enhanced product and service offerings and one-stop global execution. Outform and Rapid Displays will continue to operate through their respective brands but offer customers the enhanced scale and offering of the combined business. Gemspring's investment is in partnership with Ariel Haroush, Outform's Founder & CEO, who will remain in an executive leadership role and maintain a significant ownership interest.
Outform's Founder & CEO, Ariel Haroush, commented, "At Outform, we have been on a mission to lead the retail marketing industry and deliver for our customers globally. This merger allows us to help shape the future of retail with our customers at the forefront. I have long admired Rapid Displays' capabilities, and I am excited to be joining forces. Our respective clients will benefit from the expanded range of our combined in-house services, which will be available on a global scale."
Charles Fraas, Managing Director at Gemspring, added, "We are delighted to bring together two companies that have a tremendous reputation for supporting blue-chip brands executing at retail. The combined creative, technological, and execution capabilities of Rapid and Outform will offer customers a top quality, end-to-end, global solution for their retail marketing and merchandising needs. We look forward to supplementing and supporting the new management team that will drive the next stage of the combined company's growth."
Ariel Haroush, Founder and CEO, Outform