PALAZZO is pleased to announce it has served as exclusive financial advisor to Zemoga, a leading Colombia-based digital transformation services firm specializing in nearshore delivery of advanced digital product design and engineering services to U.S.-based enterprise clients, on its sale to S4 Capital plc (SFOR.L), the new age/new era digital advertising and marketing services company founded by Sir Martin Sorrell. As a result of the transaction, Zemoga will merge and join forces with S4 Capital’s digital-first marketing and media network, Media.Monks, marking a significant first step towards building a third practice area around Technology Services.
Founded in 2002 by DJ Edgerton as one of the first nearshore delivery operations in Colombia, Zemoga is a premier digital transformation services firm providing advanced technology capabilities to help clients across sectors conceive, design, and build innovative digital solutions that enhance customer experience and drive business growth. Zemoga has a talented team of nearly 400 technology specialists across delivery centers in the Colombian cities of Bogotá, Cali, Medellín, and Barranquilla whose mission is to help U.S.-based enterprise clients like Bridgestone, Morningstar, Sony, Roku, and others “Build Better” digital products and experiences.
Sir Martin Sorrell, S4 Capital’s Executive Chairman said, “We are delighted to welcome DJ and his colleagues to the S4 Capital family. Marketing digital transformation involves at least three corporate functions - marketing, sales, and IT. Entry into the technology services sector through Zemoga gives us the full capability to talk to the Chief Technology or Information Officer, as well as the Chief Marketing and Chief Sales Officer. We now have the full set.”
DJ Edgerton, Zemoga CEO and Founder, said, “Merging with a powerhouse like Media.Monks is a natural next step in the evolution of Zemoga as our complementary service offerings, client portfolios, and our common approach to disrupting the industry make for an exciting future all round.”
Wesley ter Haar, Media.Monks Co-Founder and S4 Capital Executive Director, said, “Our focus has always been to build the very best creative and content on top of the foundational technology platforms that now connect companies to consumers. Zemoga’s ability to marry deep engineering skills across multiple platforms, at enterprise scale, coupled with best-in-class experience is a perfect fit. And yes...it’s already working.”
DJ Edgerton, Founder and CEO, Zemoga