PALAZZO is pleased to announce it has served as exclusive financial advisor to ERGO, a world-class email marketing company, on its sale to Shift Paradigm, a portfolio company of Growth Catalyst Partners. ERGO enhances advanced digital marketing personalization at scale, helping marketers leverage data and insights to auto-generate dynamic content email modules for a truly individualized one-to-one customer experience. By deepening its expertise in the areas of channel, campaign, and customer engagement, Shift Paradigm continues to pursue its vision of accelerating value creation through digital transformations that change how companies grow and engage with customers.
"ERGO deepens our expertise in the areas of channel, campaign and customer engagement, AI and digital transformation," said Liz Ross, CEO of Shift Paradigm. "With their incredible talent and track record, we are able to provide expanded best-in-class services to our wide variety of clients while continuing our promise to deliver innovative and transformative digital strategies with exceptional execution."
Shift Paradigm and ERGO's shared cultural values and commitment to driving client outcomes played a central role in bringing the companies together. ERGO has built an incredible culture of accountability and leadership that aligns with Shift Paradigm's approach to building talent.
"We are excited about the opportunity to join Shift Paradigm in its world-class service, delivering modern marketing and digital transformation," said John Hendricks, CEO of ERGO. "Shift Paradigm's focus on delivering scalable 1:1 customer engagement is a perfect fit for what we do best."
Hendricks will remain involved as a member of Shift Paradigm's Board of Directors.
John Hendricks, CEO, ERGO