Transaction Category: Marketing Services

PALAZZO served as exclusive financial advisor to Socium Media, a performance marketing and digital growth agency, in its acquisition by Front Row Group, a full service e-commerce growth and Amazon marketplace agency. The transaction expands Front Row’s connected commerce platform by adding capabilities across paid media, search, social, and digital growth. Founded by Sam Sherman and Owen Loft, Socium has built a reputation for delivering performance driven growth across paid search and shopping, paid social, SEO, and GEO.

PALAZZO served as exclusive financial advisor to The Opinionated Group, an award-winning advertising and creative agency in its acquisition by Tombras. This transaction will enable Tombras to establish a meaningful West Coast presence, and accelerate their mission to become the world’s leading independent agency. Founded in 2017, Opinionated has emerged as one of the industry’s most sought after agencies, winning business with clients including Panda Express and Shake Shack. The acquisition provides Opinionated access to essential new capabilities across media, data, analytics and deeper social expertise.

PALAZZO served as exclusive financial advisor to Taktical Digital, a high-growth provider of performance-driven digital marketing, media, and content services. This transaction will enable MediaMint to expand its growth marketing services throughout North America and accelerate its transformation into an Agentic AI-powered firm. Taktical Digital comprises 100+ seasoned digital marketing professionals specializing in performance media buying, growth marketing, creative content, Search Engine Optimization (SEO) and Generative AI Engine Optimization (GEO), and full-funnel optimization. Taktical’s team, based largely in North America, will integrate with MediaMint’s global workforce of 3,000 professionals across the United States, India, Poland, Mexico, Spain, and Brazil.

PALAZZO served as exclusive financial advisor to Infinite Global Consulting, a leading international communications and reputation management firm, in securing an investment from ParkSouth Ventures, a Charlotte-based private investment firm. The investment will establish Infinite as a strategic communications platform and fuel the firm’s continued growth and expansion. Led by a team of seasoned professionals across its NYC (HQ), San Francisco, and London offices, Infinite works closely with many of the world’s largest and most successful professional services firms to provide strategic communications strategy, public and media relations, crisis and litigation communications, and thought leadership and content development.

PALAZZO served as exclusive financial advisor to Exverus Media, a highly decorated Los Angeles-based media agency recognized as Adweek’s 2024 Breakthrough Media Agency of the Year, in its strategic acquisition by Brainlabs, an independent, full-service, media agency. Exverus Media, which manages $100M+ annual media spend, has earned industry-wide recognition for pioneering data-driven media planning across traditional, programmatic advertising, retail media, e-commerce, paid search, paid social, and analytics. The move significantly enhances Brainlabs’ full-funnel media capabilities in the U.S. which, combined with its existing team and products, will allow it to operate as a single agency of record for all media channels. It also marks Brainlabs’ expansion into the West Coast market complementing its existing strong East Coast and Midwest presence.

PALAZZO served as exclusive financial advisor to Common Thread Collective, a top growth agency for direct-to-consumer e-commerce brands, in securing an investment from The Acacia Group, investors in transformative technology and services companies. This alliance brings together CTC’s creative and data-driven marketing engine with Acacia’s investment capital and deep expertise in scaling digital-first businesses. CTC, founded in 2012 by CEO Taylor Holiday in Costa Mesa, California, has built a distinctive reputation for helping e-commerce brands to grow profitably. The company combines proprietary data tools, financial planning, creative strategy, and performance marketing to empower e-commerce brands generating $10 million to $100 million in revenue to scale their bottom line profit.

PALAZZO served as the exclusive financial advisor to Lockard & Wechsler Direct (LWD), a performance video agency on its sale to McKinney, a full-service marketing agency and part of the publicly-traded communications network, Cheil Worldwide. Founded in 1991, LWD has a decades-long reputation as a leader in performance video tactics, blending science, art, and culture to drive ROI for video marketing across the linear and connected TV (CTV) landscapes. LWD’s acquisition will allow McKinney to extend its competencies in the fast-growing CTV and video space, increasing client’s reach and ability to meet end-customers across all stages of the media mix, from digital and social to linear and CTV content, all supported by best-in-class direct and programmatic execution.

PALAZZO served as the exclusive financial advisor to Donut Digital, a creative-led performance marketing agency based in Manhattan Beach, California, on its sale to New Engen, a leading digital marketing agency. Founded in 2021, Donut Digital has established a reputation as one of the most innovative and fastest growing performance agencies through a highly differentiated creative-centric approach and efficient in-house production capabilities. Donut Digital’s acquisition will allow New Engen to create a full-service content studio, meeting client needs across all stages of the customer journey, from short form video and user generated content, to premium CTV/OTT content.

PALAZZO served as exclusive financial advisor to True Independent Holdings, parent company of True Media, True Media Canada, Coegi, and RADaR, on its sale to Meet The People, the innovative alternative to the big advertising holding company model and a portfolio company of Innovatus Capital Partners. Founded in 2005, True Media quickly built a reputation for strong strategically-based planning and aggressive client advocacy in media negotiations. With more than 200 employees and offices in both the US and Canada, along with capabilities that include media planning and buying, a programmatic trading desk, and a data and analytics unit, TIH represents a significant addition to the growing MTP roster.