PALAZZO advises La Comunidad, a leading creative agency renowned for award-winning, engaging campaigns that consistently break boundaries in cross-cultural marketing, on its sale to SapientNitro, part of Sapient. La Comunidad joins SapientNitro’s capabilities across brand, digital, commerce, and technology and will strengthen its storyscaping approach — which combines the power of storytelling with systems thinking to allow brands to create not just ads but worlds.
Transaction Category: Marketing Services
McKinney, a Full Service Ad Agency, Acquired by Cheil Worldwide
PALAZZO advises McKinney, an award winning advertising agency located in Durham, North Carolina on its sale to Cheil Worldwide, Korea’s largest and one of the world’s leading marketing communications networks.
Stratagem Healthcare Communications Acquired by Dudnyk
PALAZZO advises Stratagem Healthcare Communications on its sale to Dudnyk. The acquisition will help Dudnyk bolster its West Coast presence and add medical-device marketing expertise.
Middleberg Communications Acquired GS Schwartz & Co.
PALAZZO acts as exclusive financial advisor to Middleberg Communications on its acquisition of GS Scwhartz & Co., a full service public relations agency.
TargetCast tcm, a Full-Service Media Agency, Acquired by MDC Partners
PALAZZO Advises TargetCast tcm, a leading full-service media agency, on its sale of a majority partnership interest to MDC Partners. TargetCast co-founder Steve Farella to head New MDC Partners Media Group, Maxxcom Global Media.
Luckie & Company Acquired Integrative Logic Data
PALAZZO advises Luckie & Company on acquisition of data analytics firm Integrative Logic. The combination of IL’s business intelligence expertise and Luckie’s brand-building practice will give consumer and B2B brands a true market differentiator and a stronger competitive advantage.
Cell Division’s Selected Assets Acquired by Euro RSCG Life, a Member of HAVAS Health
PALAZZO advises Cell Division, a digital life science agency (FKA CCG Metamedia and Quicksilver Science) on the sale of selected assets to Euro RSCG Life, a member of HAVAS Health.
St. John & Partners’ Selected Assets Acquired by Team Detroit, a Member of WPP
PALAZZO advises St. John & Partners on the sale of selected assets to Team Detroit, a member of WPP.
Seidler Bernstein Healthcare Marketing Agency Acquired by KHJ
PALAZZO advises healthcare marketing communications firm Seidler Bernstein on its sale to Kelley Habib John (KHJ). The move creates a healthcare brand powerhouse by joining extensive business and consumer marketing know-how in every segment of the new healthcare economy.
ENGINE Acquired Noise
PALAZZO acts as financial advisor to Engine USA, the newly formed communications and marketing services group, on its acquisition of young-adult marketing agency, Noise. The purchase of Noise represents Engine’s second transaction of 2010 and brings to Engine crucial expertise in the 18 to 34 year-old market.