PALAZZO served as exclusive financial advisor to MedEvoke, a medical analytics consultancy, on its sale to MEDiSTRAVA, a fully integrated, cross-functional strategic communications and healthcare advisory group and a division of Huntsworth. Founded in 1999, MedEvoke specializes in data analysis, cross-functional engagement, and seamless evolution of narrative. The acquisition broadens and deepens MEDiSTRAVA’s medical analytics capabilities and application of artificial intelligence (AI) for pharma and biotech clients.
Transaction Category: Marketing Services
Five Mill Acquired by Barrington Media Group, a Portfolio Company of Fort Point Capital
PALAZZO served as exclusive financial advisor to Five Mill, a digital marketing agency and industry leader in enterprise-level search engine marketing and social media marketing solutions, on its sale to Barrington Media Group (BMG), a technology-enabled marketing services business that focuses on direct response advertisements across media channels and a portfolio company of Fort Point Capital. Founded in 2008 by Dan Soha, Five Mill utilizes extensive digital expertise as well as best-in-class proprietary, AI-driven bidding technology to optimize each client’s SEM goals.
Outform Acquired by Rapid Displays, a Portfolio Company of Gemspring Capital
PALAZZO served as exclusive financial advisor to Outform, an international retail innovation agency serving world-class brands and retailers, on its sale to Rapid Displays, a provider of custom merchandising display solutions and a portfolio company of Gemspring Capital. Headquartered in Miami with offices in the US, Europe, Israel, and China, Outform’s best-in-class creative and technology delivery capabilities and unique, data-driven shopper insights enable a suite of services that span the full merchandising execution lifecycle. The merger of Rapid Displays and Outform will create one of the world’s largest retail marketing companies and will better serve customers through enhanced product and service offerings and one-stop global execution.
Decoded Acquired by S4 Capital
PALAZZO served as exclusive financial advisor to Decoded, an integrated creative, technology, and media agency, on its sale to S4 Capital plc, the new age/new era digital advertising and marketing services company founded by Sir Martin Sorrell. Founded in 2014, Decoded has quickly grown the business (one of Adweek’s 2019 fastest growing agencies) and employs almost 200 people in New York and Los Angeles. As a result of the transaction, Decoded will merge and join forces with MediaMonks, the digital content arm of the S4 Capital family, which will significantly expand S4 Capital’s creative digital content capabilities, focusing on the more growth-rich digital end of the business.
Arteric Acquired by Relevate Health Group, a Portfolio Company of Mountaingate Capital
PALAZZO served as exclusive financial advisor to Arteric, a digital healthcare marketing agency known for its proprietary machine learning-driven multichannel digital marketing, on its sale to Relevate Health Group, a data-driven marketing products and services communications firm and a portfolio company of Mountaingate Capital. Arteric is an MM&M top 100 Agency, with 41 design and UX awards, recognized by Gartner for machine learning, and named to MM&M’s list of Best Places to work. The Company specializes in digital brand strategy, software engineering, SEO, SEM, Veeva™, CRM, websites, and analytics. The acquisition of Arteric creates a next generation data and machine learning-driven agency serving the pharmaceutical, biotechnology, and healthcare markets.
Jarrard Phillips Cate & Hancock Acquired by The Chartis Group, a Portfolio Company of Audax Private Equity
PALAZZO served as exclusive financial advisor to Jarrard Phillips Cate & Hancock, a Nashville-based strategic communications and change management firm serving the healthcare industry, on its sale to The Chartis Group, a leading healthcare advisory and analytics firm and a portfolio company of Audax Private Equity. Award-winning Jarrard ranks among the top 10 healthcare communications firms in the nation. Specializing in areas such as issue navigation, transformation adoption, change management, strategic positioning, and M&A, Jarrard has served more than 500 healthcare provider clients. Jarrard brings great complementary strengths to Chartis by enhancing its expertise in communications and change management, furthering Chartis’ commitment to providing U.S. healthcare providers best-in-class advisory capabilities.
Camp + King Acquired by Havas Group
PALAZZO served as exclusive financial advisor to Camp + King, an award-winning creative agency, on its sale to Havas Group. Camp + King has offices in San Francisco and Chicago and specializes in brand storytelling to make brands Conversationworthy™. The agency also has an in-house content lab with capabilities in animation and digital design, as well as video production and editorial. The acquisition expands Havas’ North American network and adds digital, social, and content development capabilities.
Firewood Marketing Acquired by S4 Capital
PALAZZO served as exclusive financial advisor to Firewood Marketing an international digital marketing agency, on its sale to S4 Capital plc (SFOR.L), the new age/new era digital advertising and marketing services company founded by Sir Martin Sorrell, in a transaction valued at $150 million. As a result of the transaction, Firewood will merge and join forces with MediaMonks, the digital content arm of the S4 Capital family. This allows Firewood to enhance its capabilities, accelerate growth and bring its agile, efficient, and transparent way of working to new global clients.
Walker Sands Secures Equity Capital from Stone-Goff Partners
PALAZZO served as exclusive financial advisor to Walker Sands, a marketing agency focused on accelerating the growth of B2B brands, in securing equity capital from Stone-Goff Partners. From strategy to execution, Walker Sands offers tailored solutions including public relations, demand generation, branding, creative, marketing strategy, and web to drive real business results for its B2B clients. The investment will fuel further growth for Walker Sands, including new service offerings, new offices and potential acquisitions.
BEAM Acquired by MERGE, a Portfolio Company of Keystone Capital
PALAZZO served as exclusive financial advisor to BEAM, a premier experience design, digital marketing and technology consultancy on its sale to MERGE, a premium creative, marketing and technology company backed by Keystone Capital. The transaction dimensionalizes MERGE’s business across its U.S. markets and bolsters the company’s offerings in experience strategy and design, CRM and platform development. In turn, MERGE offers BEAM and its client partners increased creative and technology depth as well as robust media and contact planning capabilities.